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Advertising Week is the worlds premier annual gathering of marketing and communications leaders each year in New York City Measured by breath scope an...
Advertising Week is the worlds premier annual gathering of marketing and communications leaders each year in New York City Measured by breath scope an...
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more a...
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This volume contains the author39s two landmark books Scientific Advertising--the classic primer still read by today39s top copywriters--was originall...
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A look into what lies behind great ideas and brilliant advertising told by one of the industrys leading playersWhat makes a great idea How does one be...
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In recent years the field of information and communication technology has started to change dramatically Carriers are threatened by high revenue losse...
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Millions compete for exposure on Google Yahoo and Bing but 99 of them fail to get results As the founder of leading digital intelligence firm AdGooroo...
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Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities such as David Ogilvy...
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Location-based advertising LBA which is currently boosting in the US has just taken off in Chinese market The quantum leap in this innovative industry...
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Learn to sell anything Learn how to be more persuasive This book breaks the complex behavior of 34selling34 into 26 easy-to-understand basic concepts ...
A Primer on the Future of PR Marketingxa0and AdvertisingA new generation of megabrands like Facebook Dropbox Airbnb and Twitter havent spent a dime on...
The fundamental relationships among brands media and people are being transformed and just as we try to adapt along comes a new disruption Are you and...
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When the first edition of Herbert Gardners The Advertising Agency Business was published it was heralded as the most comprehensive management guide to...
The must-read summary of Al Ries and Laura Ries book The Fall of Advertising and the Rise of PRThis complete summary of the ideas from Al Ries and Lau...
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The account executive made TV advertising sound like a great way to take your business to the next level But your head is spinning from all the jargon...
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In Kellogg on Advertising and Media members of the worlds leading marketing faculty explain the revolutionized world of advertising The star faculty o...
The official guide of Advertising Week Europe 2016 Advertising Week Europe takes place in London England 18 - 22 April 2016...
In this remarkable reference John Caples a man who has won countless awards and made millions of dollars for some of the largest companies in the Unit...
A complete guide to developing implementing monitoring and optimizing an online display ad campaign The display business is online advertisings fastes...
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A Clever Little Survey About Advertising On Smartphones The phone the Apps the People and the Facts...
Podcast advertising is an effective way to reach an engaged audience and it can be a powerful way to deliver your message In this book podcast adverti...
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The time has come when advertising has in some hands reached the status of a science It is based on fixed principles and is reasonably exact The cause...
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Designed to serve as a comprehensive primary text for research methods courses in Advertising andor Public Relations programs this new edition feature...
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Although Scientific Advertising was published in 1923 it is still as relevant today as it was 80 years ago It is a must read book for anyone serious t...
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Is advertising something to be regarded as a work of beauty or art Is it clever slogans or amusing prose Is it workmanship to be judged for an award o...
Recopilatorio de trabajos realizados durante 2014 Editorial y advertising...
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Yes you can find a job in today39s changed world Mass mailing cover letters and resumes is how your parents found jobs You need a new process You need...
By the time we die we will have spent an estimated one and a half years just watching TV commercials Advertising is an established and ever-present fo...
Dave Donelson has helped hundreds of small business owners and managers create advertising campaigns that attract new customers build loyalty and enco...
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Firstly you can think of this book as the advertising equivalent of a bird watching guide and check off the ones you recognise Play it like a game one...
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Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities such as David Ogilvy...
Social-Media-Advertising ermglicht die direkte und hochrelevante Ansprache potentieller Kunden Die Verknpfung von Onlineshop und beispielsweise Facebo...
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Rance Crain the editor in chief of Advertising Age has sat and interviewed many legends of the advertising and marketing industry This book is the res...
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Every 20 years subliminal advertising pops back into popular culture August Bullock 2004a is the most recent advocate with his book The Secret Sales P...
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THE CONCEPT OF subliminal advertising has long terrified America When the 1950s adman James Vicary claimed to have boosted concession sales at a New J...
The time has come when advertising has in some hands reached the status of a science It is based on fixed principles and is reasonably exact The cause...
Claude Hopkins the father of modern advertising techniques believed that 34Advertising is salesmanship34 and as such it should be measurable and justi...
Designed to serve as a comprehensive primary text for research methods courses in advertising andor public relations programs this book concentrates o...
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As one of the most controversial modern business practices in history direct-to-consumer advertising of prescription medications is a critical topic f...
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Surfing amp Advertising how to sell a mainstream product using surf cultureIn this graphic and historic anthology of relationships between surf and ad...
The problem with most advertising isnt that its bad The problem is its ordinary And while it may be perfectly fine for many things to be ordinary afte...
A virtually inexhaustible supply of royalty-free graphics of timeless appeal reproduced from a turn-of-the-century French type foundry catalog ideal f...
Word-of-Mouth Marketing WOMM as it is commonly known is the least expensive form of advertising and often the most effective People believe what their...
For all the right reasons Cars that can What to Drive The perfect Car for an Imperfect World Only one of these slogans would be chosen by Subaru of Am...
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This classic book is updated with timeless wisdom for todays Native Advertising conditions This book includes updated documents whose perspective inc...
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and collected purport not to ...
Translation of the Psalms...
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years Advertising as a means of influenc...
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Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life Advertising has de...
This work explains the various elements which go to the making of a successful advertising campaign the planning research and discussion and gives s...
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As the media landscape has evolved over the past fewyears especially with the emergence of interactive andsocial media the philosophy of advertising i...
Advertising Today and Tomorrow surveys the structure and function of modern advertising and in particular the modern advertising agency investigates h...
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INTRODUCTION Todays Americans spend in excess of 150 billion dollars every year on babies and children Cardona amp Cueno 2000 Children age 4 to 12 con...
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Economically-challenging times make franchisors and franchisees acutely aware of the cost of doing business With commodity and labor costs on the rise...
INTRODUCTION With the introduction of the World Wide Web in 1989 the internet became a global network Since that time also known as the Information...
Advertising is a fantastic industry but actually getting a job or even your foot in the door can seem next to impossible Whether youre a student or a ...
Is advertising a factor that contributes to rising costs and prices This study commissioned to answer just that question by the Institute of Canadian ...
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While print ad revenue continued its precipitous declines in October -- employment ad revenue was a particularly depressed category with some companie...
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3000 Thats the number of marketing messages the average American confronts on a daily basis from TV commercials magazine and newspaper print ads radio...
ABSTRACT The purpose of this paper is to discuss whether or not it is ethical to use sexual appeals in advertising The study also examines 1 if sex...
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